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Why YOU Should Be Branding Your Image…
By Terrance Charles |
Internet Marketing is a competitive and even cutthroat industry. But there’s one thing that is not usually talked about and that’s the power of branding. This is the reason big companies like wal-mart, myspace, yahoo are successful. Sure, there’s other stores and websites like it, but they branded themselves with marketing correctly.
How to brand your company and your image?…
Everything you do should include branding. This goes from using your name in forums, to putting your picture on every website you create, just like it is tested with email, your potential clients needs to see and hear things 5 – 7 times before they make a decision. Having your name and picture on your website does just that.
Even if it’s a video that you made, it’s still branding. And this is what your clients will see, and form their decision based on that. You don’t want to do is just to do it, you want to do it effectively, if you are using your picture, make sure it’s professional looking picture, not a picture with 5 other people in it, or a picture of you working on your garden.
Once you use branding correctly, you start to become familiar in the eyes of people. I practice branding, every website I build, I use my full name and my picture, it reminds people who it is, and what type of service you offer.
This is extremely beneficial especially if you have bigger names in marketing ( Guru’s ) writing a review about you, or endorsing your product, it launches you into their circle and in the minds of their customers, so you also represent them, and you want to make a lasting first impression.
Most top marketing professionals got their ( Guru ) status from what is coined “Expert by Association” meaning they were introduced to the internet marketing industry by other experts. They might have been on the internet for years, but not much success until they got their big break. So you clients think, if he’s being endorsed by a name I know, then he is legit in my eyes, why would they if it wasn’t true.
Branding goes much bigger too, from your name to picture, to your companies logo, to your customer service, to your products/services you create etc. Branding can also make you a internet superstar, let’s take a look at couple names like Ewen Chia, Mike Filsaime, Derek Gehl, Eric Rockafeller… These great marketers have excellent branding through marketing.
You can brand yourself and your business through different mediums, from social networking sites like myspace, to forums like Conquer Your Niche. People associate that you are a expert when you use these techniques, I’m not saying branding is all you need, you do need experience behind it too, but it’s a way to keep your name and picture infront of the industry and once they see it over and over, your branded in their mind.
All in all, whatever you do on the internet, make sure that you are branding yourself. Don’t use any incorrect information such as “I’m a millionaire etc etc” because not only is it unethical, it will hurt you in the long run and potentially end your marketing career.
I’ve seen it happen to couple of marketers already. Make a lasting first impression, this is what people will remember first and last, and if you do it correctly, it will be a lot easier for you to make sales, signups and subscribers.
YOU are a Success,
Terrance Charles
TerranceCharles.com
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Topics: Internet Marketing Tips, Personal Business Branding | No Comments »
