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1 Costly 404 Error Page Mistake Responsible For 1,000’s In Lost Traffic. How To Fix This Problem…
By Terrance Charles | February 24, 2008
I didn’t think it was so important. Infact, I didn’t really know too much about it and what kind of impact it could have on your website traffic. I just thought it was a server error which it is, but it’s one that you can correct, and it’s responsible for 1,000’s of lost visitors to my blog. Here’s how I fixed the problem…
First, I noticed that in my statistics area for my blog that I was getting about 5,000 404 error hits to content that was not found or didn’t show up at the time of search. So I payed it no attention for a while because I thought it might just be the browser or something with other computers that was displaying this error.
What Is a 404 Error Page, and Why Should You Use It?…
A 404 error page is page that is brought up when the internet cannot find a particular post on your website or blog, or it’s either missing temporarily and down for that time being. A 404 file not found is when a file cannot be found, either it was deleted or misplaced and its no longer active. Both of these are important, let me give you a example of each:
404 Error Page - You can see the new custom one I am using on my blog everytime this happens. The best thing to do for this is to basically redirect them back to your site by using your full URL or your site navigation on that page because you do not want to use promotions on this. The point is to bring them back not send them away. Click here to see my custom 404 error page…
404 File Not Found - Here’s how this works. Let’s say your website it example.com for instance and someone types in example.com/images … If you do not have that folder on your server it will bring up a 404 file not found and it’s best to either redirect them to your homepage or redirect them to a advertisement after letting them know that the file has been moved etc. Click here for my example 404 file not found Page…
Now that you have a understanding of what they both do, now I’m going to show you how to create one and where you can find templates to use for them, which I did also. There important for driving visitors back to your site and for increasing your revenue from lost pages from website traffic.
First to get a idea, take a look at SmashingMagazine.com custom 404 error pages so you can either use to your liking or to get a idea of what you can really create. They are some really creative ones there, and I even borrowed one and change it to my liking, they are not copyright. As long as you don’t use images with other website names on it, you’ll be fine 
How Do You Create a Custom 404 Error Page?…
You can do this different ways, but I’m for the simplest way possible 
The first is the 404 File Not Found Page which you can find a Quick solution by click here, BTW all links on this post opens in a new window.
Now, here’s how to create a custom 404 Error Page… 2 Different types of pages, but they both will regain your lost traffic, sales, subscribers and signups. Here is another great solution on creating your 404 error page. Click here to see how to set it up easily…
Ok, let’s step it up a notch. You may already be familiar with 404 error pages and 404 file not found pages, but are you familiar with how to make them make you money. You would be surprised at the power they have, these are pages that people searched for that they can’t find, and even if they find it, you can still get a promotion going.
ONLY when you know how… Jason Dinner does, and here is his secrets to capitalizing on 404 error page money… Just imagine, yahoo and google and other big website use this to pickup backend sales, and they are some that don’t know about it, but here’s how you can set yours up to make you money too.
Click Here for Jason Dinner 404 Error Secrets…
Now that you have a understanding of what a 404 error page and a 404 file not found page, you can now regain lost traffic by creating custom pages that will bring them back to your website or blog, or either earn extra revenue for your website or blog. It’s one of the most underlooked traffic mistake, but now you can fix it too
Got any cool tips on maximizing 404 error and 404 file not found pages? Share It…
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Terrance Charles
TerranceCharles.com
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Topics: Blog Marketing / Web 2.0, How-To's, Internet Marketing Tips, Search Engine Marketing, Viral Internet Marketing, Web Traffic Generation |
8:01 pm on February 24th, 2008
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