By Terrance Charles |
There are 3 words in business that will result in success if you master all 3 of them which is really TOO easy to do, as long as you stick to them. Do People Know, Like, And Trust You? People only like to relate and buy from people they know, like and trust. When you figure out how to make this happen for you, everything changes.
Do People Know, Like, And Trust You?
Just like the offline world, you only associate yourself with people you know, like and trust. It is no different online, the same principle applies because it is human nature, except online in virtual form you have to stick out to people so that they can put you in this category. How do you do this?
Can people get to know you?
With online marketing, this can be fairly hard or fairly easy. To make it easy you have to let people know how they can get to know you, can they find you on the social networking sites like Facebook, Twitter, and LinkedIN? Can they call and chat with you through phone or on different website platforms that allow you to do this?
Do they know where to find your newsletter to get more information on your “how to” information, or even find your products and about pages, bio’s and testimonials to get a idea of who you are and what you do? Those are the questions and methods you want to aim towards.
Can people get to like you?
How do you get people to like you in your business? Simple, keep it real with them all the way and be a resourceful person. Someone that they can talk to and know that their email will get answer, or you’ll communicate with them through messenger etc, just be a people person.
But, best of all give them value, which will give a good first impression and leave a lasting impression in their minds, it will be hard for them to get you off their mind as you start to become the cool go to guy.
Can people get to trust you?
How do you build trust offline? By being credible right? So how can that adapt to your business? Producing pure and valuable content. That’s the fastest way to get your readers and visitors to trust you. Your content should educate, entertain and enlighten them.
Once you are credible you are trusted, no other way around, once you deliver on your promise and stay on top of your game, your readers and visitors can see and sense this and you start to build trust in their mind and they also recommend you to others in the process.
These 3 factors are what really matters, not just the autoresponders or product launches, the barebone principles right here that you must master first, all the rest will fall in line later as people get to know, like and trust.
Think about your favorite expert, why is that person your favorite? Because you know, like and trust them right? People love cool people, they flock to them, using these principles you too can have people flocking to learn more about you
To The TOP,