By Terrance Charles |
I’ve learned one thing when it comes to blog traffic. It doesn’t matter how much traffic you get, what really matters is how much of that traffic you keep and convert, and at the same time how much of your visitors return on a regular basis.
It’s called Bounce Rate. Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. You can determine the quality of your vistors and how targeted they are using this metric. Anything over 40% – 50% is a poor bounce rate. I normally average between 25% – 30% and I’ll show you how I do it
How to Achieve a 30% bounce rate…
Create Valuble Content…
The #1 and most important measurement when it comes to decreasing your bounce rate. People love to be wowed, and that is the purpose of your blog content. Valuable content that educates and entertains your visitors on the topic they’re seeking. Content is KING. I wouldn’t want to share anything that I didn’t find useful and your visitors will think the same thing.
The BEST way to create valuable content is to make sure you are solving a problem that your readers are having and over-deliver. You HAVE to know what your readers are interested in deliver it to them in the best way possible.
Post To Your Blog Frequently…
I have been guilty of this myself too… Where I would update my
blog 2 – 3 times a month and that would decrease the amount of visitors I get and engagement on my blog. I highly recommend you post atleast 2 – 3 times a week to keep a natural flow going. Now, I post about every 1 – 2 days to keep my visitors happy and to keep my bounce rate from going up. So far it has been working very well and more readers have return.
Install WP Related Post Plugin…
This is one that I like the most. Have you ever been to a blog and
after you finish reading the post, at the very bottom it displays around 5 more related post? This is what WP Related Post Plugin does. This will increase the amount of engagement on your blog because when you create valuable content post, your visitors will be more willing to read more of your content. All they have to do is click on your other blog post at the bottom. I also have some other useful blog plugins for 2012 you can find here.
Interlinking Your Blog Post…
Not too many people talk about this method because not too many people understand how it really works. When you interlink your blog post, you link your other blog post you’ve created before inside the blog post paragraph itself on a similar related topic. If you read step #3 above, you’ll see how I interlinked one of my other blog post inside this blog post.
Why does it work? Because when your visitors are reading your blog post and you give them a example post, they will click on that link and land on your other blog post. I generally say… Make sure that when you interlink your other blog post, have them open in another window so that your visitor doesn’t leave your original blog post itself.
Clean Functional Blog Design…
IMPORTANT. If your blog does not have a smoothe and clean flow to it’s design, it will deter your visitors and readers from wanting to take other actions. I know whenever I check out a blog, what determines wether I will stay or not depends on how easily laid out the web design and navigational links are. If your blog is too cluttered, people will leave and never return. Use warm graphics and make it as easy as possible to navigate your blog content.
Improve Your Blog Loading Time…
This is one of the biggest MISTAKES most bloggers make. You have to remember, not everyone has high speed internet. Some people are still using (56k) dial-up modems to visit your blog. You want to optimize your blog for the lowest connection speed. I’ve been to TONS of blogs where it took over 10 seconds just to load the blog itself and even worse when loading individual post.
Ofcourse I left the blog, and that is the same step your visitors will take if your blog is loading too slow. You can use a plugin called WP Super Cache that will cache your blog and delete any old information in the database making your blog run much more efficiently and seamless.
Make Your Blog Post Keyword Rich…
If your visitors are landing on your blog for a specific keyword and your content is slightly different than what the keyword itself explain… They will leave. You want as much TARGETED traffic as you can possibly get. These are people who will leave comments, share your blog post, become regular readers and also recommend your blog to others.
Also, for search engine purposes when you focus on a certain keyword throughout your blog post, you’ll gain better ranking and exposure. Make sure you are using the RIGHT tags, and plugins that comply with search engine optimization. When you interlink your blog post, use keywords to describe what the content your referring too is about.
I hope you enjoyed these tips
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